It all started when...
In today’s branding landscape, diversification is vital. From fashion to lifestyle, from retail to hospitality, fragrance is the Holy Grail of brand extension. Fragrance is proven to reinforce a brand’s personality, to build a stronger connection with customers, to develop awareness in the marketplace, as well as bringing additional revenue and income to your company.
With offices in New York and Paris, Crafting Beauty opened its doors in 2010 to fill a void in the fragrance and beauty industry, answering the need for all sized companies wanting to create their own In-House fragrance line.
Led by Francois Damide, Crafting Beauty’s team of creative and passionate individuals is committed to offer a complete turnkey solution, from perfume creation, packaging design, prototyping, through the manufacturing process of the finished product, ready to sell. Crafting Beauty acts as your fragrance production department, a full service contract manufacturer.
Francois Damide came from the fashion industry as the CEO of Solstiss & Bucol, the French Haute Couture lace and silk manufacturer. With twenty years’ experience producing custom-made designs, texture, colors and embellishments for designers such as Ralph Lauren, Michael Kors, Marc Jacobs, Donna Karan, Oscar de la Renta, he acquired the skill to translate an idea into an expertly-designed, finished product. When he became President of the US subsidiary of Arthes Fragrance Group, Francois discovered all facets of the fragrance world from scent creation to product development, manufacturing, marketing and distribution. His new-found love for the perfume industry, coupled with his fashion design and craftsmanship expertise, gave birth to Crafting Beauty in 2010.
Since its inception, Crafting Beauty has collaborated with Master Perfumers such as Ralf Schwieger, Christophe Laudamiel, and Bertrand Duchaufour in the creation and production of unique fragrance products for brands including Natalie Fragrance, Bobby Jones, The Vagabond Prince, L’Arganique Beauté, Jouany, New London Pharmacy and L’Olivier among many others.