WE ARE BEAUTY CREATORS
EXPERTISE
Crafting Beauty is a leading international expert in crafting bespoke fragrance and beauty products. We offer turnkey solutions for brands, celebrities, influencers, and entrepreneurs, guiding them through every stage of product creation—from ideation and market analysis to formula development, packaging and bottle design, manufacturing, brand extension and go-to-market.
With headquarters in New York, Paris, and Los Angeles, we collaborate with top fragrance and beauty houses including Mane, Firmenich, Givaudan, Takasago, and Symrise, ensuring the highest quality in luxury perfume development and niche fragrance formulation.
Our portfolio includes partnerships with Uncommon James, Ledda, Ayond, Intelligent Shop, Sharla, Nine Orchard, Takamichi, Roan, Mair, Voyage à Rodrigues, Maison du Roc, Sharla and Boyfriend Perfume, among other esteemed brands.
If a brand seeks a focus on all natural, cruelty-free, or vegan perfumes, we tailor our formulations to meet those specific needs. Each collaboration underscores our commitment to innovation, sustainability, and precision craftsmanship, delivering exceptional products tailored to our clients’ unique brand identities.
OUR WORK
CREATING BEAUTY PRODUCTS
AS EXCEPTIONAL AS YOUR BRAND
DECODE
LISTEN
OBSERVE
CHOOSE
ADOPT
CONNECT
ATTAIN
Before embarking on any creative process,
we initiate a decoding phase. This crucial
step allows us to identify the brand’s
fundamentals, encompassing its culture,
values, and heritage. By grounding our
development in the brand’s cultural
background, we ensure a strong
foundation for our creative work.
COMPREHEND
ANALYZE
CLASSIFY
UNRAVEL
BREAKDOWN
INTERPRET
UNITE
INNOVATE
EXPLORE
ACKNOWLEDGE
IDENTIFY
INTEGRATE
ENVISION
OLFACTORY
MEMORIZE
TRIGGER
RESONATE
CREATE
RITUALIZE
EMPOWER
In the olfactory creation phase, our mission is to resonate with your brand’s essence and empower your produst’s impact.
Our olfactory creations are meticulously designed to craft a unique experience and grow the connection of your brand with your customers, instilling preciousness and uniqueness in your product line. They serve as an invisible yet unforgettable signature that sets you apart
CRAFTMANSHIP
CRAFT
ARTISAN
DESIGN
ENGINEER
MOLD
CONSTRUCT
Our creations are born from a seamless flow of ideas and skilled craftsmanship, resulting in unparalleled splendor. We have meticulously refined our process over time to reach its pinnacle. The collective experience and profound knowledge we possess form a textile of expertise. Within this, we create products that go beyond excellence, offering exclusivity and personal significance. We bring forth unimaginable options that can be customized to your taste, ensuring a truly bespoke experience.
DECODE
OBSERVE
CHOOSE
ADOPT
CONNECT
ATTAIN
Before embarking on any creative process, we initiate a decoding phase. This crucial step allows us to identify the brand’s fundamentals, encompassing its culture, values, and heritage. By grounding our development in the brand’s cultural background, we ensure a strong foundation for our creative work.
COMPREHEND
DISCOVER
INTERPRET
ANALYZE
CONNECT
TRANSLATE
After distilling the brand’s essence, we enter the comprehension phase—where insight meets analysis. In this stage, we explore market signals, consumer behaviors, and cultural undercurrents, translating them into actionable knowledge. This analytical deep dive enables us to break down complexity, uncover patterns, and identify meaningful opportunities that will shape the fragrance’s creative direction.
INNOVATE
ENVISION
AKNOWLEDGE
DISCERN
REFINE
ELEVATE
Following our deep understanding of the brand, we enter the innovation phase, where we transform knowledge into a vision. We synthesize what we’ve uncovered—cultural cues, strategic needs, emotional triggers — and craft a fragrance concept that is original and purposeful. This vision comes to life through close collaboration between scientific minds and artistic talents. Chemists, glassmakers, designers, and engineers work together to shape every detail—ensuring that each creation resonates with the brand.
OLFACTORY
FEEL
EXPLORE
EXPERIENCE
TRANSLATE
DISTILL
FORMULATE
This is where it becomes real. In the olfactory phase, we bring the fragrance to life, not just as a formula, but as a feeling. Our perfumers explore raw materials, test accords, and translate the vision of brands like Voyage à Rodrigues into an authentic sensorial story. Every note is considered. Every balance is felt. It’s a human process, where emotion guides creation, and scent becomes language.
CRAFTMANSHIP
SHAPE
DESIGN
BALANCE
HANDCRAFT
REFINE
SEAL
The craftsmanship phase is where your collection takes form. Through meticulous and sensory refinement, we craft the final composition, striking a balance between precision and artistry. Every detail is adjusted with care, every nuance shaped by skilled hands. It’s a human process, where craft meets intuition, ensuring the final composition not only reflects the vision but elevates it. What began as an idea becomes reality.
OUR SERVICES
Brand Marketing
Consumer insight
Market landscaping
Curated concepts
Branding and positioning
Fragrance & Formula Creation
Exclusive Fragrances Creations
Formula Development
Testing
Compliance
Registration
Packaging & Brand Design
Custom Design
Standard or Bespoke Options
Engineering
Manufacturing
Component Sourcing
Blending Filling & Assembling
Product Coordination
Quality Control
Go to Market
Omni Channel Strategy
E-Commerce
Social Commerce
Digital Campaign
Brand Marketing
Consumer insight
Market landscaping
Curated concepts
Branding and positioning
Fragrance & Formula Creation
Exclusive Fragrances Creations
Formula Development
Testing
Compliance
Registration
Packaging & Brand Design
Custom Design
Standard or Bespoke Options
Engineering
Manufacturing
Component Sourcing
Blending Filling & Assembling
Product Coordination
Quality Control
Go to Market
Omni Channel Strategy
E-Commerce
Social Commerce
Digital Campaign
Our team turns beauty into an income generating business.
We upsell your clients with fragrance and well-being products such as candles, diffusers, lotions and more.
WORKING WHERE OUR CLIENTS ARE
ABOUT US
CUSTOMER ORIENTED
TEAM
A Global, Multi-Disciplinary Team
With offices in Paris, New York, and Los Angeles, Crafting Beauty brings together cultural expertise and market insights. Our team understands global beauty trends, enabling us to design fragrances and products that resonate across different regions.
14 years
in the business
+1M Products
manufactured
+200 collections
designed
CULTURE
RAW MATERIALS SELECTION
Drawing inspiration and strength from nature’s boundless elements, we passionately interpret its essence to shape our vision of natural fragrances. Employing biotechnologies and eco-friendly extraction methods, we strive to create scents that are in harmony with our environment. Our mission extends further as we assist our valued clients in defining their unique “no-list,” and provide expert guidance in selecting standards and obtaining certifications.
TRACEABILITY AND SOCIAL RESPONSIBILITY
At Crafting Beauty we ensure manufacturers comply with ethical and social responsibility standard. We advocate for transparency into the manufacturing process and supply chain.
MULTI-CULTURES
The fascinating realm of fragrance perception is enriched by cultural influences, which are acquired through exposure to multicultural traditions and symbolism. Culture plays a significant role in shaping our interpretation of scents, particularly in their emotional connections and their association with specific packaging designs.
SUSTAINABILITY
As a leading provider of comprehensive consumer product turnkey solutions, we hold a steadfast commitment to prioritizing safety and sustainability throughout every step of the supply chain. Our unwavering dedication lies in assisting our esteemed clients in selecting the most suitable options for their unique brands.
Embracing a visionary outlook, we firmly believe in the immense potential of sustainable packaging and formulas that contribute to a healthier planet. By integrating cutting-edge practices and innovative technologies, we strive to create a brighter future where environmentally-friendly solutions take center stage.
LET’S DISCUSS YOUR PROJECTS NOW
GET IN TOUCH WITH US
- contact@craftingbeauty.com
- + 1 212 695 9800
-
CRAFTING BEAUTY Inc., New-York 10018, USA
CRAFTING BEAUTY FRANCE SAS, Paris, France